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Solutions for Overcoming Barriers to Solar Adoption in Communities of Concern

Advocacy
Image of a happy family in front of an ongoing solar installation at their home

As California, America’s leading solar state, continues to evaluate its future solar agreement (net energy metering), it is important to acknowledge the current gaps in adoption of clean energy technologies. Although rooftop solar has become increasingly accessible to low-and-moderate income households in recent years due to a decrease in solar prices, increased financing options and an attractive current solar agreement known as net energy metering 2.0, there are still a number of barriers to adoption. The state has said that California needs to triple the amount of rooftop solar in order to meet our climate goals and that will not happen if we don’t include solutions for our communities of concern. 


1. Overcoming the barrier of homeownership through on-bill financing, community solar and incentives for multifamily solar

The primary barrier to the adoption of solar is home ownership and in order to overcome this barrier, we need to be creative and rethink the traditional financing structures for solar. Thankfully, other states have already addressed this barrier successfully and have developed innovative financing structures that allow renters to receive the benefits of solar. The first strategy is on-bill solar financing which ties re-payment for solar and energy efficiency upgrades to the meter, rather than an individual. Hawaii has successfully created the Green Money $aver program (GEM$), which is the first on-bill financing program that requires no upfront cost or credit check which are two other large barriers to adoption. Renters will enjoy an estimated 10 percent reduction on their utility bill at no upfront cost to the tenant or property owner and the credit can be transferred to the next renter. Another innovative way to overcome the barrier of homeownership is community solar, where renters can subscribe to a portion of a community solar project which will then credit against their utility bill, saving them money and letting them get their energy from clean sources. While California has excelled as the nation's number one solar state, we have fallen behind in our ability to enact legislation that supports community solar projects. Finally, the market for multifamily solar, which makes up about 30 percent of California’s housing market, cannot be ignored. Previous statewide incentive programs played a huge role in rapidly accelerating adoption for single family homes but the adoption for multifamily hasn’t had as much success. The Solar on Multifamily Affordable Housing (“SOMAH”) program is addressing this barrier by providing incentives for multifamily affordable housing that can cover the entire cost of the system. The program is funded through state cap-and-trade funds and has a billion dollar budget over the next 10 years. 

2. Addressing cost barriers through upfront incentive payments 

Another large barrier is high upfront costs for rooftop solar for cash purchases or for portions of state rebates and the 26 percent federal tax credit. California has put billions of dollars behind incentive programs that offer rebates for going solar, however rebates are usually distributed once the system has been installed and interconnected and usually after a lengthy application process, leaving homeowners and property owners to pay the costs for installation and permitting before they ever see a rebate check. Offering upfront payments for incentive programs can eliminate this barrier altogether. Since incentive programs for single family homeowners are beginning to sunset, it's important to also consider no upfront cost financing to address this barrier moving forward, especially for the multifamily sector. Jurisdictions could offer bridge financing programs to address this barrier, which some philanthropists and foundations are currently working to address on a smaller level. 

3. Mending relationships and lack of trust in communities of concern through partnerships with community based organizations

While many solar companies have good intentions, the solar industry has created a barrier because of the lack of trust they have created in communities of concern, which has been plagued by misinformation about solar programs and issues with some less than reputable contractors. Those few bad apples have given the industry a black eye and it’s hurting solar adoption in communities that could benefit from solar the most. It is extremely important that the solar and storage industry, along with program administrators, begin to repair the relationship with communities of concern by partnering with trusted community voices who can provide reliable information to community members in ways that are culturally appropriate and in native languages. The states’ Solar on Multifamily Affordable Housing program has done a good job recognizing this barrier and contracts with local and statewide community-based organizations to conduct education and outreach to property owners and tenants to provide information about the program and overall benefits of clean energy. Partnering with trusted community partners, in addition to offering solar marketing materials, proposals and contracts in various languages, is a starting point to start building trust. 

4. Protecting existing solar customers from evolving solar policies

Finally, expanding access to rooftop solar will not happen when statewide legislation and changing statewide solar policies continue to threaten the investment that people have made or are considering making. Fighting for strong policies for new solar customers and ensuring that solar continues to grow is one fight, but when policies threaten the contracts that people have signed and been promised, it creates a distrust in the government and cities who have pushed for people to go solar and solar companies who promised customers their contracts would last for 20 years. The investor-owned utilities are getting bolder in their attempts to kill rooftop solar, weaponizing communities of concern in their attempts to kill rooftop solar, forcing utility-scale solar to be a main solution to meeting 100 percent clean energy targets, which would increase rates for all ratepayers. 

Overcoming the barriers to solar adoption won’t be easy, but they are necessary in order to ensure that we are meeting local climate action plans and statewide climate goals. Hammond Climate Solutions along with partners at Protect Our Communities Foundation, Brevian Energy and the San Diego Urban Sustainability Coalition, recently submitted a National Renewable Energy Laboratory (NREL) Grant with a proposal for a program that will expand solar in communities of concern using tactics highlighted earlier in this blog. Communities of concern have long been left out of the clean energy transition and its time to invest resources to accelerate the adoption of clean energy technologies for communities who suffer disportionately from the effects of climate injustices and the climate crisis and are also paying a disproportionate amount of income towards skyrocketing energy bills. Learn more about the current attacks on solar and how you can help defend rooftop solar and expand equitable access to all ratepayers. 

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Screenshot of the San Diego City Council's virtual meeting on the NEM 3.0 proceeding

San Diego Becomes the Largest City to Advocate for Continued Access to Rooftop Solar

On November 15, the City of San Diego became the largest city in the state to weigh in on the net energy metering proceeding, which is currently underway at the California Public Utilities Commission (CPUC). A proposed net energy metering (NEM) decision is expected to be made by next month on the future rooftop solar agreement in California, known as net energy metering 3.0 (NEM 3.0).

On November 15, the City of San Diego became the largest city in the state to weigh in on the net energy metering proceeding, which is currently underway at the California Public Utilities Commission (CPUC).  A proposed net energy metering (NEM) decision is expected to be made by next month on the future rooftop solar agreement in California, known as net energy metering 3.0 (NEM 3.0).  


The net metering resolution, which urges the CPUC to create a structure that will keep rooftop solar growing sustainably while expanding solar access to low-and-moderate income communities, was approved unanimously by the San Diego City Council today after receiving unanimous support during the San Diego Environment Committee last month.  Local organizations SanDiego350, Climate Action Campaign, Protect Our Communities Foundation, CED Greentech and the San Diego Democrats for Environmental Action joined the Hammond Climate Solutions team in making verbal comments in support of the resolution today, emphasizing the importance of this decision in the middle of a climate emergency.  Last month over 60 people made comments in favor of the resolution. 


“Rooftop solar is a lynchpin in the city's legally-binding Climate Action Plan,” said Matthew Vasilakis, Co-Director of Policy with Climate Action Campaign.  “We need to incentivize rooftop solar and storage with a strong NEM program and paired investments in communities of concern.  That's how we build a climate resilient 100 percent clean energy system.” 


Councilmember Raul Campillo, who was one of the first elected officials in the state to issue a letter to Governor Newsom advocating for a solar-friendly net metering 3.0 agreement, called out the importance of this resolution during his remarks today. 


“This {resolution} ensures that the City of San Diego has communicated its priorities to the state on this matter, and we cannot afford any changes to this {net metering} policy that slows down the process or limits accessibility to clean energy.  This resolution speaks loudly and clearly that the City of San Diego wants to protect the environment, create good paying, high-skilled jobs, improve our energy resiliency and save ratepayers billions of dollars."


Beyond the obvious carbon emissions reduction, local grid reliability and cost savings that come from the increased adoption of rooftop solar and energy storage, the San Diego region has thousands of local jobs at stake with this decision.  Jake Marshall, Operations Manager with CED Greentech San Diego, a distribution company out of Mira Mesa, called in to support the resolution.  Marshall’s comment highlighted the potential massive job loss that could result if the industry is forced to slow down. 


“I personally employ 75 people in Mira Mesa, we have run the numbers and with the {investor-owned utilities’ anti-solar} proposals, our numbers will go down to 22 people.” 


The resolution states that the City of San Diego “supports a CPUC NEM 3.0 decision, which emphasizes the sustainable growth of customer sited solar electric and energy storage facilities in order to meet California’s clean energy targets, particularly residential customers in disadvantaged communities” while also advocating to “reject elements of any proposal which will stifle sustainable growth of customer sited renewable generating facilities including high monthly fixed charges and avoided cost models which insufficiently account for the societal value of customer sited renewable generation.”


The resolution includes strong equity provisions, and Councilmember Monica Montgomery Steppe highlighted the importance of making solar jobs more accessible to communities of concern. 


Council President Jennifer Campbell ended the discussion by calling out the intentions of the investor-owned utility companies.  


“It's clear the investor-owned utilities are working hard to hamper solar energy growth, which is very short-sighted of them, as they could utilize this extra energy obtained to provide energy for other people in geographic areas that do not have as much sunshine as we have.  The cost shifting that {the investor-owned utilities} are proposing will hurt our climate action goals, will hurt our green job growth and the affordability of those who wish to push solar on their roofs.  Unfortunately it seems that their immediate bottom line is more important to them than a cleaner, green San Diego in which all income levels can participate in our abundant sunshine.  Let the {C}PUC know that San Diego stands on the side of rooftop solar, especially in communities of concern, and all the benefits of it, from good paying local jobs to healthier neighborhoods and increased clean energy production as solar energy brings.”


Once again, the only comment that was not emphatically in support of protecting rooftop solar was from one San Diego Gas & Electric employee who urged the council to meet with the Natural Resources Defense Council, an organization who is known to side with the utilities on this issue (learn more in this blog post, How an Environmental Group Aligned with Monopoly Utilities to Squash Rooftop Solar). 


The City of San Diego weighed in just in time before the anticipated proposed decision by the CPUC in December, while other cities and organizations in San Diego county have already gone on the record in support of protecting access to rooftop solar and energy storage.  In September, the City of Solana Beach became the first city in the state to issue a resolution standing up for a strong net energy metering with a unanimous vote.  San Diego Community Power, the community choice energy program for the cities of San Diego, Imperial Beach, Encinitas, La Mesa and Chula Vista, also submitted a letter jointly with San Jose Clean Energy, which highlighted the fact that the net metering proposal by the investor-owned utilities would result in fees that community choice energy customers would not be able to avoid.  Earlier last week, the City of Chula Vista voted unanimously to send a letter and approve a resolution calling for the CPUC to create a policy in which solar is able to continue to grow, and this week, Imperial Beach Mayor Serge Dedina released a letter in support of a strong net metering 3.0 agreement. 


As the proposed decision by the California Public Utilities Commission rapidly approaches and the final decision expected by February of next year, local activists are hoping this resolution will lead to San Diego Mayor Todd Gloria weighing in as well to leverage his existing relationship with Governor Gavin Newsom. 


For latest information and up-to-date calls to action, visit our net metering toolkit at www.HelpCleanEnergy.org  

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Image of the City of San DIego logo in front of solar panels

The City of San Diego’s Environment Committee Stands up for Rooftop Solar

Today, the City of San Diego’s Environment Committee took a huge step in supporting rooftop solar by passing a resolution that advocates for a strong net energy metering 3.0 (NEM 3.0), the future solar agreement in California that is being determined by the California Public Utilities Commission (CPUC). If the resolution is adopted by the full city council, the City of San Diego could be the second city in the state, following Solana Beach, to issue a resolution that advocates for the continued growth of solar, rejecting the investor-owned utilities’ proposal to extend payback periods for all solar projects, even in communities of concern, and impose the highest monthly solar fees in the nation.

Today, the City of San Diego’s Environment Committee took a huge step in supporting rooftop solar by passing a resolution that advocates for a strong net energy metering 3.0 (NEM 3.0), the future solar agreement in California that is being determined by the California Public Utilities Commission (CPUC).  If the resolution is adopted by the full city council, the City of San Diego could be the second city in the state, following Solana Beach, to issue a resolution that advocates for the continued growth of solar, rejecting the investor-owned utilities’ proposal to extend payback periods for all solar projects, even in communities of concern, and impose the highest monthly solar fees in the nation.  


The resolution passed unanimously in a 4-0 vote, urging the CPUC to reject any proposal that would stop rooftop solar from continuing to grow while urging the commissioners to consider alternatives that would expand solar access in communities of concern.  Over 60 public comments, both written and verbal, were heard from local organizations that were overwhelming in support of a strong net metering, including comments from representatives of Climate Action Campaign, SanDiego350, GRID Alternatives San Diego, San Diego Democrats for Environmental Action, Protect Our Communities Foundation and others, all of which urged the committee to approve the resolution.  The key role NEM 3.0 has in increasing the adoption of rooftop solar and moving away from consuming dirty, harmful fossil fuels was noted by speakers. 


The draft resolution states that “San Diego City Council supports a CPUC NEM 3.0 decision, which emphasizes the sustainable growth of customer sited solar electric and energy storage facilities in order to meet California’s clean energy targets, particularly residential customers in disadvantaged communities” and urges the CPUC to reject any proposal that undervalues the societal benefits of renewable generation. 


Today’s vote is a big win for over 30 local San Diego environmental and advocacy organizations, schools, cities, student organizations and equity groups who are working tirelessly to advocate for a strong NEM 3.0 to keep rooftop solar as a key climate solution and a tool to reach 100 percent clean energy targets.  Rooftop solar also provides local green jobs, supports the regional economy, offers grid resilience and helps ratepayers avoid rate increases from additional utility infrastructure, which the IOUs get a guaranteed return on investment from.  A recent Vibrant Clean Energy Study shows that California ratepayers can save $120 billion from rooftop solar while reducing the risk of wildfires, which ratepayers now must pay for. 


This decision comes just after the San Diego Community Power Board of Directors issued a letter to the CPUC commissioners and Governor Gavin Newsom stating similar concerns over the high fixed monthly charges included in the IOUs’ proposal and the devastating impacts that could have on rooftop solar adoption.  The resolution is now headed to the full city council for a vote, which is anticipated to take place before the CPUC’s proposed decision is released by mid-December of this year. The City of Chula Vista is expected to vote on a similar resolution in the coming weeks. 


For latest information and up-to-date calls to action, visit our net metering 3.0 toolkit

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Comic strip illustrating the absurdity of trying to kill solar adoption during the climate crisis

How an Environmental Group Aligned with Monopoly Utilities to Squash Rooftop Solar

A half-century old nonprofit organization is flaunting its laurels to obscure its support of anti-climate, pro-utility legislation. Blind esteem for this organization is actively derailing clean energy legislation and climate policies. So why would an organization dedicated to protecting the earth support anti-climate policies? Let's take a look.

California’s legislative session has closed for 2021 and elected officials are beginning to discuss 2022 legislative priorities, undoubtedly strategizing about which groups will likely support or oppose their bills. As many California elected officials ran on progressive platforms, getting buy-in from environmental groups will be a big priority for many Democratic lawmakers.


One group that’s getting a lot of attention from climate activists is the Natural Resources Defense Council (NRDC), which has a mission to “safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends and has always been traditionally looked at as an environmental organization.” Historically, NRDC has been highly respected and considered a reputable climate organization, with taglines like “Earth’s best defense” and with big wins like preserving critical species and securing broad legal protections for wildlife and marine protected areas. In 2010, NRDC helped to craft the first ever national ocean policy, which improves coordination among states and created a National Ocean Policy. Internationally, NRDC worked with partners to develop a first-of-its-kind United Nations agreement that requires the regulation of bottom trawling. NRDC has done some great work in the climate space. 


NRDC was established as a nonprofit organization 51 years ago and its support or opposition is highly valued, however, its seniority and past wins have allowed the organization to support anti-climate, pro-utility legislation while still being regarded by many as a reputable environmental group, derailing legislation and climate policies. Why would an organization dedicated to protecting the earth support anti-climate policies? While it’s not well known, NRDC has a history of siding with the investor-owned utilities to advance a fossil fuel agenda, although more individuals and organizations are taking notice as of late. 


After John Bryson co-founded NRDC, he served as a commissioner for the California Public Utilities Commission (CPUC) and eventually went on to become the CEO of Edison International, which founded the Edison International Institute (EII). EII is a utility-backed organization, which has produced studies biased against rooftop solar and led the attacks on the industry over the years. Taking a deeper look into NRDC’s history, Ralph Cavanagh, a senior lawyer from NRDC, set up the “California Collaborative Process” in 1989, which according to the San Francisco Bay Guardian, enabled key environmentalists to "meet behind closed doors with top executives from private utilities to smooth over their differences and hammer out energy-efficiency programs.” 


NRDC has issued at least four joint statements with Edison Electric Institute since 2002 regarding all manner of clean energy policy, which NRDC makes no effort to hide. In 2014, NRDC made a deal with the utility industry in which the utilities would stop fighting the existence of energy efficiency and rooftop solar in exchange for NRDC's support for designing these programs so the utilities can maintain their profit margins. Beyond joint statements from NRDC and utility groups, NRDC has also worked with the utilities to draft anti-climate policies. For example, in 2016, NRDC and the utilities jointly filed for changes to the state’s net energy metering program, the rooftop solar agreement that has helped over one million California families, schools, businesses, cities and organizations to go solar. In 2019, as policymakers were debating whether or not Pacific Gas & Electric (PG&E) should be held liable for the fires PG&E caused, the LA Times reported NRDC’s ‘Cavanagh thinks state legislators should change the law so that PG&E and other utilities aren’t held liable for fires sparked by their infrastructure unless they’re found to be negligent. “Our utility liability rules are unworkable. They menace every utility in California, and they need to be fixed,” he said. “This is not just about PG&E, and it’s a mistake to treat it as such.”’


Fast forward to this year when we watched NRDC undermine rooftop solar by supporting the “kill solar bill” in California, Assembly Bill 1139, and submitting an anti-solar proposal for the state’s net energy metering program, which will determine the future rooftop solar agreement in California. Beyond that, NRDC has made attempts to derail the net energy metering proceeding by suggesting major changes to the tool that determines how the CPUC values rooftop solar.  Further, the lawyer representing NRDC in the net energy metering proceeding formerly represented PG&E for 15 years, and represented Pacific Gas Transmission Company, a subsidiary of PG&E, for two years.


Environmentalists and climate justice advocates are beyond frustrated with NRDC’s actions. Not only is NRDC selling out to monopoly utility companies supporting environmental racism and accelerating the climate crisis, which often impacts communities of concern first and worst, its actions are causing decision makers to cite “environmental groups support {insert anti-solar initiative}” when in reality, it’s just one so-called environmental group that has a long-standing track record supporting the investor-owned utility companies. NRDC prioritizing that relationship over advocating to keep a proven climate solution an option for California, is not only disappointing, it has major consequences for environmental justice and climate policies. 


When asked about the hypocrisy of NRDC’s disingenuous equity claims about rooftop solar, citing the Vibrant Energy study that shows rooftop solar reduces costs for all ratepayers, and pointing out that the top reasons electricity rates are increasing are because of infrastructure that investor-owned utilities get a guaranteed return on investment on and fire-related costs, NRDC did not address or refute our points and did not provide any facts to defend the organization’s stance. When we asked why over 100 climate and equity organizations opposed Assembly Bill 1139 yet NRDC was the only “environmental group” supporting it, an NRDC employee responded by insinuating that their organization understood the issue better than traditional environmental organizations, which weren’t aware of what exactly they were signing on to. That is not factual and is an insult to the organizations, now a broad, diverse coalition of more than 350 nonprofits, small businesses, labor unions, faith-based groups and other members, many of which meet on a monthly basis to save rooftop solar.


It is clear that NRDC works to push investor-owned utility agendas, therefore it is extremely dangerous for NRDC to continue being characterized as an environmental organization and utilized by decision makers to pass anti-climate legislation and policies during a climate emergency when we need to move away from fossil fuels and towards zero carbon. We urge legislators, CPUC commissioners and other elected officials to not mistake buy-in from NRDC as buy-in from environmental groups, because NRDC does not represent the vast majority of environmental groups nor do NRDC’s actions show it's truly trying to end climate injustices and the climate crisis. Please help us fight for a more just and livable future by spreading the word and by reaching out to NRDC, asking the organization to support rooftop solar as a solution to reduce climate racism and to slow the impacts of the climate crisis. To join us in protecting rooftop solar, please visit www.HelpCleanEnergy.org.

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