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Solutions for Overcoming Barriers to Solar Adoption in Communities of Concern

Advocacy
Image of a happy family in front of an ongoing solar installation at their home

As California, America’s leading solar state, continues to evaluate its future solar agreement (net energy metering), it is important to acknowledge the current gaps in adoption of clean energy technologies. Although rooftop solar has become increasingly accessible to low-and-moderate income households in recent years due to a decrease in solar prices, increased financing options and an attractive current solar agreement known as net energy metering 2.0, there are still a number of barriers to adoption. The state has said that California needs to triple the amount of rooftop solar in order to meet our climate goals and that will not happen if we don’t include solutions for our communities of concern. 


1. Overcoming the barrier of homeownership through on-bill financing, community solar and incentives for multifamily solar

The primary barrier to the adoption of solar is home ownership and in order to overcome this barrier, we need to be creative and rethink the traditional financing structures for solar. Thankfully, other states have already addressed this barrier successfully and have developed innovative financing structures that allow renters to receive the benefits of solar. The first strategy is on-bill solar financing which ties re-payment for solar and energy efficiency upgrades to the meter, rather than an individual. Hawaii has successfully created the Green Money $aver program (GEM$), which is the first on-bill financing program that requires no upfront cost or credit check which are two other large barriers to adoption. Renters will enjoy an estimated 10 percent reduction on their utility bill at no upfront cost to the tenant or property owner and the credit can be transferred to the next renter. Another innovative way to overcome the barrier of homeownership is community solar, where renters can subscribe to a portion of a community solar project which will then credit against their utility bill, saving them money and letting them get their energy from clean sources. While California has excelled as the nation's number one solar state, we have fallen behind in our ability to enact legislation that supports community solar projects. Finally, the market for multifamily solar, which makes up about 30 percent of California’s housing market, cannot be ignored. Previous statewide incentive programs played a huge role in rapidly accelerating adoption for single family homes but the adoption for multifamily hasn’t had as much success. The Solar on Multifamily Affordable Housing (“SOMAH”) program is addressing this barrier by providing incentives for multifamily affordable housing that can cover the entire cost of the system. The program is funded through state cap-and-trade funds and has a billion dollar budget over the next 10 years. 

2. Addressing cost barriers through upfront incentive payments 

Another large barrier is high upfront costs for rooftop solar for cash purchases or for portions of state rebates and the 26 percent federal tax credit. California has put billions of dollars behind incentive programs that offer rebates for going solar, however rebates are usually distributed once the system has been installed and interconnected and usually after a lengthy application process, leaving homeowners and property owners to pay the costs for installation and permitting before they ever see a rebate check. Offering upfront payments for incentive programs can eliminate this barrier altogether. Since incentive programs for single family homeowners are beginning to sunset, it's important to also consider no upfront cost financing to address this barrier moving forward, especially for the multifamily sector. Jurisdictions could offer bridge financing programs to address this barrier, which some philanthropists and foundations are currently working to address on a smaller level. 

3. Mending relationships and lack of trust in communities of concern through partnerships with community based organizations

While many solar companies have good intentions, the solar industry has created a barrier because of the lack of trust they have created in communities of concern, which has been plagued by misinformation about solar programs and issues with some less than reputable contractors. Those few bad apples have given the industry a black eye and it’s hurting solar adoption in communities that could benefit from solar the most. It is extremely important that the solar and storage industry, along with program administrators, begin to repair the relationship with communities of concern by partnering with trusted community voices who can provide reliable information to community members in ways that are culturally appropriate and in native languages. The states’ Solar on Multifamily Affordable Housing program has done a good job recognizing this barrier and contracts with local and statewide community-based organizations to conduct education and outreach to property owners and tenants to provide information about the program and overall benefits of clean energy. Partnering with trusted community partners, in addition to offering solar marketing materials, proposals and contracts in various languages, is a starting point to start building trust. 

4. Protecting existing solar customers from evolving solar policies

Finally, expanding access to rooftop solar will not happen when statewide legislation and changing statewide solar policies continue to threaten the investment that people have made or are considering making. Fighting for strong policies for new solar customers and ensuring that solar continues to grow is one fight, but when policies threaten the contracts that people have signed and been promised, it creates a distrust in the government and cities who have pushed for people to go solar and solar companies who promised customers their contracts would last for 20 years. The investor-owned utilities are getting bolder in their attempts to kill rooftop solar, weaponizing communities of concern in their attempts to kill rooftop solar, forcing utility-scale solar to be a main solution to meeting 100 percent clean energy targets, which would increase rates for all ratepayers. 

Overcoming the barriers to solar adoption won’t be easy, but they are necessary in order to ensure that we are meeting local climate action plans and statewide climate goals. Hammond Climate Solutions along with partners at Protect Our Communities Foundation, Brevian Energy and the San Diego Urban Sustainability Coalition, recently submitted a National Renewable Energy Laboratory (NREL) Grant with a proposal for a program that will expand solar in communities of concern using tactics highlighted earlier in this blog. Communities of concern have long been left out of the clean energy transition and its time to invest resources to accelerate the adoption of clean energy technologies for communities who suffer disportionately from the effects of climate injustices and the climate crisis and are also paying a disproportionate amount of income towards skyrocketing energy bills. Learn more about the current attacks on solar and how you can help defend rooftop solar and expand equitable access to all ratepayers. 

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Celebrating the Holidays and Gift Giving Amidst the Climate and Plastic Pollution Crises

Whether you celebrate Hanukkah, Christmas, Kwanzaa, another holiday or none at all, the holiday season brings with it an opportunity to shift societal patterns of overconsumption to sustainable giving. Every year around this time, mass consumption is incentivized more than usual with “holidays” like Black Friday and Cyber Monday. Sales for the holiday season are starting earlier and earlier, and consumers are taking advantage of it. Corporations, which already have far-reaching impacts on the environment, see a dramatic sales increase during this time - Amazon alone has a 260 percent increase in usage on Black Friday each year, translating into not only more stuff in our landfills, but also more money into big businesses and more pollution with the increase in mass production and transportation.

Whether you celebrate Hanukkah, Christmas, Kwanzaa, another holiday or none at all, the holiday season brings with it an opportunity to shift societal patterns of overconsumption to sustainable giving.  Every year around this time, mass consumption is incentivized more than usual with “holidays” like Black Friday and Cyber Monday.  Sales for the holiday season are starting earlier and earlier, and consumers are taking advantage of it.  Corporations, which already have far-reaching impacts on the environment, see a dramatic sales increase during this time - Amazon alone has a 260 percent increase in usage on Black Friday each year, translating into not only more stuff in our landfills, but also more money into big businesses and more pollution with the increase in mass production and transportation.


While U.S. waste statistics are already staggering to begin with, we’re bringing this one back from last year’s holiday blog post as a reminder of just how critical it is to be mindful of waste during the holidays: from Thanksgiving to New Year’s, Americans throw away one million extra tons of trash per week.  If there is anything this year’s U.N. Climate Change Conference taught us, it is that much, much more action is needed - even with COP26 pledges, the world is currently not on track to meet the Paris climate agreement’s goal.  The good news is that each of us always has the ability to make empowering choices, especially around this time.  From shopping local to participating in “Buy Nothing,” we’ve rounded up our recommendations for sustainable holiday celebrations this year, so we can give from a place of protecting future generations and mindfulness.


Food and sustainability this season


The holidays tend to be loaded with meat and if you choose to eat plant-based like many of us, it can be an awkward time.  Family members may judge, let alone simply not understand, and it isn’t fun to be the one going hungry at a gathering.  Cultural foods that are typically made with meat can still be enjoyed, too! Below are some recipes that vegans, vegetarians and meat eaters alike will enjoy, if you have the time and accessibility to create sustainable meals that will satisfy almost everyone at the table:


  • Make it low-waste by opting for the coconut oil over canola oil, and reusing the glass jar
  • Make it low-waste by adapting the recipe to use fresh hominy in bulk
  • Make them low-waste by bringing produce bags to the grocery store and shopping in bulk for quinoa and lentils!


Sustainable gift-giving guide


Selecting gifts is where it gets tough for many, but there are countless ways to reduce your climate and plastic pollution impacts with holiday shopping.  In general, we encourage shopping at local stores owned by folks from communities of concern to reinvest in the communities that are disproportionately experiencing the burden of the climate crisis.  Some of our favorite gift ideas for loved ones include:


  • Give tickets for an event or museum, supporting local artists and organizations (and aim to walk, bike or take public transportation when the time comes)
  • Purchase a visitors pass from your local aquarium or animal sanctuary to support conservation efforts close to home
  • Give a gift certificate to a local zero waste shop or favorite vegan eatery 
  • Our team’s favorite San Diego-based zero waste store is Earthwell Refill (which is Black-owned)
  • Donate to a local climate nonprofit organization on behalf of family and friends to support activists holding corporations and Big Oil accountable
  • Donate to a nonprofit news publication and earmark funds for environmental reporting
  • An example for those local to San Diego like our team, Voice of San Diego is a publication that works hard to highlight local climate issues and the critical movements fighting for climate justice


Traveling for the holidays?


Unlike last year, some of us may be traveling for the holidays this year.  With that, also comes the likelihood of opting for convenience and sometimes, not being mindful of our impact.  Here are some ways you can minimize your carbon and trash footprint if you’re planning on visiting loved ones this season:


  • If traveling to multiple areas, aim for low-carbon transportation when possible
  • Eat at sustainability-focused restaurants within reasonable distance - make it more sustainable by opting for local, organic, plant-based food and drinks
  • Carry reusable utensils with you - if you don’t have a kit, make your own, and wrap up a fork, knife, spoon, and chopsticks if desired into a reusable napkin!
  • Remember to bring a reusable water bottle - many airports have water refill stations alongside drinking fountains
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Hammond Climate Solutions’ Founders are Recognized for Their Leadership

As full-time climate activists we recognize that our line of work is more like a marathon than a sprint, and know just how important it is to pause and celebrate victories along the way. There have been climate policy wins related to building electrification, transportation and getting cities and big organizations to speak out in support of rooftop solar, which we’ve been proud to be a part of with our amazing coalitions of climate warriors. We have seen climate program wins as well, such as nonprofit organizations reducing local climate injustices through the Solar Moonshot Program and nonprofits helping make electric vehicles affordable to communities of concern. In addition, Hammond Climate Solutions’ founders, Tara and Justin Hammond, have won a handful of recent awards for their dedicated, bold climate leadership and vision to create a more just and equitable future.

As full-time climate activists we recognize that our line of work is more like a marathon than a sprint, and know just how important it is to pause and celebrate victories along the way.  There have been climate policy wins related to building electrification, transportation and getting cities and big organizations to speak out in support of rooftop solar, which we’ve been proud to be a part of with our amazing coalitions of climate warriors.  We have seen climate program wins as well, such as nonprofit organizations reducing local climate injustices through the Solar Moonshot Program and nonprofits helping make electric vehicles affordable to communities of concern.  In addition, Hammond Climate Solutions’ founders, Tara and Justin Hammond, have won a handful of recent awards for their dedicated, bold climate leadership and vision to create a more just and equitable future. 


Most recently, Tara was presented the Environment Champion Award from Business for Good San Diego, a nonprofit organization led by San Diego-based businesses on a mission to engage the local business community on policy issues, strengthening the community’s wellbeing, quality of life and ability to participate in decision-making processes.  Tara has been an active member of the organization since 2020 through collaborating with other local business owners to get involved in local climate policy and facilitating coalition building between the business and climate communities in San Diego.


A month ago, Justin was named an awardee of his local town council's Hometown Heroes awards.  Hometown Heroes were selected for going above and beyond for their community, and Justin was recognized for his long-standing commitment to helping protect the environment locally and beyond. Today, as co-founder and chief energy advisor of Hammond Climate Solutions, Justin utilizes his expertise to perform feasibility studies and design clean energy systems for nonprofit organizations, large and small business, school districts, local municipalities and a variety of other organizations. 


Last month, our team was thrilled to see that San Diego State University (SDSU) Alumni, the alma mater of all of our current team members, named Tara as one of their 10 Rising Aztecs for 2021.  These alumni are under 40 and have been chosen for their extraordinary career achievements, awards and dedication to their alma mater.  Tara, an SDSU Alumni lifetime member, graduated in 2011 with her degree in public relations.  While at SDSU, she held climate leadership roles on campus, including but not limited to being CEO of  the Enviro-Business Society, the chair of the Associated Students’ Green Love/Sustainability Commission, board member of the GreenFest executive team and the Associated Students’ sustainability commissioner.  Since graduating, Tara has encouraged generations of climate activists to grow and thrive through mentoring those that have come after her, equipping them with opportunities in local climate activism and always creating time to connect with those in her community regardless of how packed her schedule is.


Earlier this year, Tara was also named one of San Diego Business Journal’s 40 Next Top Business Leaders Under 40 for 2021. This is the second time Tara has been selected as an awardee for this category by San Diego Business Journal.  Winners were honored for being young change makers, visionaries, leaders and innovators who are making a great impact on their community.  One of the ways Tara continues to make a positive impact on her community is being an active member of various boards, committees and coalitions, including California Solar+Storage Association San Diego chapter, the San Diego Green New Deal Alliance, Surfrider San Diego, Climate Defenders Action Fund, GRID Alternatives San Diego and the San Diego Climate Hub.  For more on what led her to this achievement, Tara’s acceptance video is available to watch here.


Tara was recently nominated to join the Business for Good San Diego board of directors as well as the California Alliance for Community Energy executive committee.  This summer Tara was re-elected vice chair of the San Diego Community Power Community Advisory Committee (Tara was nominated to be chair but respectfully declined and re-nominated the current chair who is a very strong equity champion). 


Our team is grateful for the many partners and clients that have contributed to our collective impact, from individual activists to local climate organizations and coalitions.  We are firm believers in collaborating with others in order to create a more just and equitable future that works for all. 


“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” - Margaret Mead. 

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Meet the San Diego County Leaders Advocating to Protect Rooftop Solar and Expand Equitable Access

As the year-long battle to save rooftop solar in California nears a final decision, local advocates are sending a loud and clear message: San Diegans want to protect rooftop solar and expand equitable access to solar and storage.

A year-long battle to save rooftop solar in California is nearing a final decision.  Although going up against the monopoly utility companies and their allies has not been easy, local advocates have been successful in sending a loud and clear message: San Diegans want to protect rooftop solar and expand equitable access to solar and storage.  A proposed net energy metering (NEM) decision is expected to be made in December with a final decision expected by February from  the California Public Utilities Commission (CPUC), which will decide the future rooftop solar agreement in California, known as net energy metering 3.0 (NEM 3.0).  


Along with our partners in San Diego, we helped grow a coalition of over 40 local environmental, climate justice and advocacy organizations, five cities, the state’s second largest community choice energy program, schools and local elected officials to weigh in on the net energy metering proceeding to advocate for the continued growth of rooftop solar.  Over a year ago we reached out to San Diego-based solar advocates and helped establish and co-lead the Save California Solar coalition with the Solar Rights Alliance, which meets monthly and has many San Diego-based and statewide organizations involved. 


The City of Solana Beach led the charge in September, becoming the first city in the region to adopt a net metering 3.0 resolution, which specifically called out the investor-owned utilities’ proposal and its potential to disrupt the market.  The vote at Solana Beach’s Climate Action Commission and city council were unanimous after hearing many local organizations speak in support during public comments. 


“I am completely in support of the resolution,” said Solana Beach Deputy Mayor Kristi Becker.  “Everything we do on the city council, at the Climate Action Commission  for the Clean Energy Alliance, we've all been trying to encourage renewable energy so we need to make sure that it remains affordable and we also have to make sure it is affordable for those in our communities of need.” 


Following the Solana Beach resolution, the Chula Vista City Council and Imperial Beach Mayor Serge Dedina sent letters to Governor Gavin Newsom, both advocating for the CPUC not to make any drastic changes to the current net energy metering policy, which has been very successful in finally making solar accessible to communities of concern. 


In November, the City of San Diego, America’s second-best solar city, became the largest city in the state to weigh in on the proceeding.  San Diego Councilmember Raul Campillo, who was one of the first elected officials in the state to issue a letter to Governor Newsom advocating for a solar-friendly net metering 3.0 agreement, called out the importance of this resolution during his remarks.  “This {resolution} ensures that the City of San Diego has communicated its priorities to the state on this matter, and we cannot afford any changes to this {net metering} policy that slows down the process or limits accessibility to clean energy. This resolution speaks loudly and clearly that the City of San Diego wants to protect the environment, create good paying, high-skilled jobs, improve our energy resiliency and save ratepayers billions of dollars."


Shortly after San Diego’s resolution was approved, the City of Encinitas weighed in with a letter from the city council and Mayor Catherine Blakespear, which stated “the City of Encinitas was proud to be one of the first cities in the region to join a community choice energy program, San Diego Community Power (SDCP), and we have plans for our program to benefit the community in various ways, and net metering plays a role in our impact.  The solar fees that are being proposed by the IOUs are fees that SDCP will not be able to avoid, meaning that rooftop solar for our community choice energy program customers may still be inaccessible despite SDCP’s solar-friendly NEM rate, which is bad for our community members, makes it harder and more expensive for SDCP to reach 100 percent clean energy and takes away from potential program opportunities to benefit the community.” 


It is very clear that the organizations, elected officials and San Diego Community Power understand the impacts that a bad NEM 3.0 decision could have on the climate as well as local and statewide clean energy goals.  In all of the local advocacy in meetings regarding net energy metering, SDG&E has been the only opposition, citing concerns over equity, which we believe are not only disingenuous, but unfounded.  Very credible studies show that rooftop solar reduces rates for everyone because it reduces the cost of maintaining long distance power lines as well as wildfire costs associated with those power lines.  A recent study by Vibrant Clean Energy shows rooftop solar can save California ratepayers $120 billion!  Rooftop solar threatens the monopoly utilities’ profits, and that is their true motivation for advocating for reform. California’s investor-owned utility companies have not only tried making solar less accessible to all, they have also blocked efforts for community choice energy, community solar, on-bill solar financing and other tools to make solar more accessible. 


The battle over the future of rooftop solar in California continues, but we hope that the CPUC commissioners will consider all of San Diego’s advocacy surrounding this issue and that the proposed decision released next month will reject elements of the IOUs’ proposal that would make it harder for communities of concern to go solar, namely high monthly solar fees, decreasing export compensation and instantaneous netting. 


None of this work would be possible without the dedication and commitment from local advocates, the majority of which volunteer their time for this cause.  Rooftop solar is a key climate solution, and with the devastating effects of the climate crisis already occurring throughout California, now is the time when we should be discussing how to incentivize more people, especially in communities of concern, to adopt solar and storage.  A big thank you to the following organizations, schools, elected officials and cities: 


  • San Diego Community Power 
  • City of Encinitas 
  • City of Chula Vista 
  • City of San Diego 
  • City of Solana Beach
  • Mayor Serge Dedina
  • Councilmember Raul Campillo 
  • Carlsbad Unified School District 
  • San Diego Democratic Socialists 
  • San Diego Urban Sustainability Coalition 
  • I Am Green 
  • Citizens Climate Lobby San Diego 
  • San Diego Green New Deal Alliance 
  • Unitehere! Local 30 
  • Associated Students of San Diego State University 
  • Center for Sustainable Energy 
  • GRID Alternatives San Diego 
  • Climate Action Campaign 
  • San Diego Climate Hub
  • San Diego Coastkeeper 
  • Environmental Centers of San Diego 
  • North County Climate Change Alliance 
  • Samuel Lawrence Foundation 
  • Surfrider San Diego 
  • Bike San Diego 
  • Protect Our Communities Foundation 
  • League of Women Voters San Diego 
  • San Diego Green Building Council 
  • SanDiego350 
  • South Bay Sustainable Communities 
  • Climate Reality Project San Diego 
  • BQuest Foundation 
  • Business for Good San Diego 
  • San Diego Energy District Foundation 
  • CleanEarth4Kids.org 
  • Uptown Tavern 
  • San Diego County Democrats for Environmental Action 


We appreciate all of our partners in this effort and would like to give a special shout out to Climate Action Campaign, SanDiego350 and San Diego Urban Sustainability Coalition, along with the Solar Rights Alliance, which have attended countless meetings and presentations to move all of the aforementioned efforts forward.  


More details about the NEM 3.0 proceeding can be found at www.HelpCleanEnergy.org

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