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Solutions for Overcoming Barriers to Solar Adoption in Communities of Concern

Advocacy
Image of a happy family in front of an ongoing solar installation at their home

As California, America’s leading solar state, continues to evaluate its future solar agreement (net energy metering), it is important to acknowledge the current gaps in adoption of clean energy technologies. Although rooftop solar has become increasingly accessible to low-and-moderate income households in recent years due to a decrease in solar prices, increased financing options and an attractive current solar agreement known as net energy metering 2.0, there are still a number of barriers to adoption. The state has said that California needs to triple the amount of rooftop solar in order to meet our climate goals and that will not happen if we don’t include solutions for our communities of concern. 


1. Overcoming the barrier of homeownership through on-bill financing, community solar and incentives for multifamily solar

The primary barrier to the adoption of solar is home ownership and in order to overcome this barrier, we need to be creative and rethink the traditional financing structures for solar. Thankfully, other states have already addressed this barrier successfully and have developed innovative financing structures that allow renters to receive the benefits of solar. The first strategy is on-bill solar financing which ties re-payment for solar and energy efficiency upgrades to the meter, rather than an individual. Hawaii has successfully created the Green Money $aver program (GEM$), which is the first on-bill financing program that requires no upfront cost or credit check which are two other large barriers to adoption. Renters will enjoy an estimated 10 percent reduction on their utility bill at no upfront cost to the tenant or property owner and the credit can be transferred to the next renter. Another innovative way to overcome the barrier of homeownership is community solar, where renters can subscribe to a portion of a community solar project which will then credit against their utility bill, saving them money and letting them get their energy from clean sources. While California has excelled as the nation's number one solar state, we have fallen behind in our ability to enact legislation that supports community solar projects. Finally, the market for multifamily solar, which makes up about 30 percent of California’s housing market, cannot be ignored. Previous statewide incentive programs played a huge role in rapidly accelerating adoption for single family homes but the adoption for multifamily hasn’t had as much success. The Solar on Multifamily Affordable Housing (“SOMAH”) program is addressing this barrier by providing incentives for multifamily affordable housing that can cover the entire cost of the system. The program is funded through state cap-and-trade funds and has a billion dollar budget over the next 10 years. 

2. Addressing cost barriers through upfront incentive payments 

Another large barrier is high upfront costs for rooftop solar for cash purchases or for portions of state rebates and the 26 percent federal tax credit. California has put billions of dollars behind incentive programs that offer rebates for going solar, however rebates are usually distributed once the system has been installed and interconnected and usually after a lengthy application process, leaving homeowners and property owners to pay the costs for installation and permitting before they ever see a rebate check. Offering upfront payments for incentive programs can eliminate this barrier altogether. Since incentive programs for single family homeowners are beginning to sunset, it's important to also consider no upfront cost financing to address this barrier moving forward, especially for the multifamily sector. Jurisdictions could offer bridge financing programs to address this barrier, which some philanthropists and foundations are currently working to address on a smaller level. 

3. Mending relationships and lack of trust in communities of concern through partnerships with community based organizations

While many solar companies have good intentions, the solar industry has created a barrier because of the lack of trust they have created in communities of concern, which has been plagued by misinformation about solar programs and issues with some less than reputable contractors. Those few bad apples have given the industry a black eye and it’s hurting solar adoption in communities that could benefit from solar the most. It is extremely important that the solar and storage industry, along with program administrators, begin to repair the relationship with communities of concern by partnering with trusted community voices who can provide reliable information to community members in ways that are culturally appropriate and in native languages. The states’ Solar on Multifamily Affordable Housing program has done a good job recognizing this barrier and contracts with local and statewide community-based organizations to conduct education and outreach to property owners and tenants to provide information about the program and overall benefits of clean energy. Partnering with trusted community partners, in addition to offering solar marketing materials, proposals and contracts in various languages, is a starting point to start building trust. 

4. Protecting existing solar customers from evolving solar policies

Finally, expanding access to rooftop solar will not happen when statewide legislation and changing statewide solar policies continue to threaten the investment that people have made or are considering making. Fighting for strong policies for new solar customers and ensuring that solar continues to grow is one fight, but when policies threaten the contracts that people have signed and been promised, it creates a distrust in the government and cities who have pushed for people to go solar and solar companies who promised customers their contracts would last for 20 years. The investor-owned utilities are getting bolder in their attempts to kill rooftop solar, weaponizing communities of concern in their attempts to kill rooftop solar, forcing utility-scale solar to be a main solution to meeting 100 percent clean energy targets, which would increase rates for all ratepayers. 

Overcoming the barriers to solar adoption won’t be easy, but they are necessary in order to ensure that we are meeting local climate action plans and statewide climate goals. Hammond Climate Solutions along with partners at Protect Our Communities Foundation, Brevian Energy and the San Diego Urban Sustainability Coalition, recently submitted a National Renewable Energy Laboratory (NREL) Grant with a proposal for a program that will expand solar in communities of concern using tactics highlighted earlier in this blog. Communities of concern have long been left out of the clean energy transition and its time to invest resources to accelerate the adoption of clean energy technologies for communities who suffer disportionately from the effects of climate injustices and the climate crisis and are also paying a disproportionate amount of income towards skyrocketing energy bills. Learn more about the current attacks on solar and how you can help defend rooftop solar and expand equitable access to all ratepayers. 

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Image of environmental advocates at a rally

Taking Inventory of 2021 and Bringing Climate Action into the New Year

As we wrap up 2021, a year that consisted of devastating fires, severe flooding and storms, record high temperatures and climate injustices in real time, we have an opportunity to set our goals and intentions for the year ahead. Although around this time of year, with the inspiration that a new year brings, the weight of adding more goals to the agenda can feel burdensome, especially for climate justice advocates who can experience burn out. Hence, it is critical to not just identify goals for the year ahead, but also, to take inventory of what’s working and what’s not, in order to create space for the noes along with the yeses.

As we wrap up 2021, a year that consisted of devastating fires, severe flooding and storms, record high temperatures and climate injustices in real time, we have an opportunity to set our goals and intentions for the year ahead.  Although around this time of year, with the inspiration that a new year brings, the weight of adding more goals to the agenda can feel burdensome, especially for climate justice advocates who can experience burn out.  Hence, it is critical to not just identify goals for the year ahead, but also, to take inventory of what’s working and what’s not, in order to create space for the noes along with the yeses.


It is evident that while the climate crisis is truly unfolding before our eyes, we have collectively not met the moment as a society.  The celebrated climate targets set forth by jurisdictions oftentimes are unreachable due to lack of resources or political will, and roadmaps that aim to create the just and livable future we desire tend to fall short on delivering the promises made.  As we enter a new year, we hope this is something that can be left behind in 2021.  We also look forward to greenwashing being a thing of the past, as well as policy changes that do not reflect the needs of the planet and our communities, like the recently released proposed decision regarding California’s future rooftop solar policy, net energy metering 3.0.


However, holding policy makers accountable is something we know we will be bringing into the new year.  We have seen the progress that is feasible as a result of collective efforts, and as the urgency to fight the climate crisis increases, so must our willingness to shine light on what’s working and what’s not at a local level.  Keeping in mind the work that lies ahead, let’s not forget that just 90 corporations are responsible for almost two thirds of historical greenhouse gas emissions - included in the list of companies is, of course, Big Oil. 


We’re excited to announce that in early 2022, we will be strengthening collective accountability through two new initiatives!  In the coming weeks we will be releasing the San Diego Climate Report Card, which we created in partnership with the Climate Defenders Action Fund and League of Conservation Voters San Diego, in order to hold elected officials accountable for climate action within the City of San Diego and County of San Diego.  Additionally, the San Diego Climate Hub will be launching a new initiative called the Fossil Fuel Free Pledge, which will highlight nonprofit organizations and elected officials that pledge to not accept fossil fuel donations.  Time and time again, we have seen oil and gas corporations use organizations as pawns to fight climate action and engage in greenwashing.  Keep an eye out for how your favorite nonprofit organizations and elected officials can take the pledge.


Here are some impactful goals and ideas to consider when planting intentions for the new year:


  • Reduce waste, stress and carbon emissions simultaneously by starting your own vegetable garden!  If planting space is limited, check out this blog post on DIY vertical gardens that include the use of upcycled plastic bottles
  • Join a local climate justice organization or coalition aiming to hold elected officials accountable to the climate targets they commit to, and set an intention of making public comments each month - below are some national nonprofit organizations to check out that may have a local chapter near you:
  • Educate yourself on the intersection of racism and the climate crisis - a good place to start is the widely regarded book Revolutionary Power by Shalanda Baker (available as an audiobook and can be purchased used or rented from the library) 
  • Aim for a low-waste, organic, plant-based lifestyle by opting for bulk and plastic-free foods, such as lentils, quinoa, beans and rice, using a repurposed container or jar and vegetables using reusable produce bags like these from EcoRoots
  • Survey your consumption patterns, and see where you may be able to choose second hand for household items, clothes and other items - we recommend checking out the Buy Nothing Project
  • Prioritize more self-care to ensure your own personal sustainability is on the agenda (which will also allow you to help the planet and others, long-term)
  • Give the gift of experiences in place of items, which create long-lasting memories along with the opportunity to support unique services like plant-based cooking classes
  • Survey your single-use items and household habits to create a zero-waste lifestyle wherever possible - feel free to check out this guide by Going Zero Waste


Thank you for supporting our work, whether you are part of a partner organization, coalition or an individual activist in our hometown of San Diego or across the globe.  We wish you a bright 2022 and look forward to working with you in the new year to create a more just and livable future for all.

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Collage of Hammond Climate Solution Foundation climate events

Celebrating Climate Action - 2021 Year in Review

The Hammond Climate Solutions team is excited to celebrate our second year creating a more just and livable future together! Since our social enterprise was founded by Tara and Justin Hammond in 2020, we have been on a mission to combat the climate crisis and climate injustices through leveraging dynamic solutions through climate project management, advocacy and policy. The past two years have brought incredible growth, positive impact and community building, and we are grateful to reflect on all that we have collectively created just within the past year. Feel free to check out our blog post from last year that celebrated our first year’s accomplishments.

The Hammond Climate Solutions team is excited to celebrate our second year creating a more just and livable future together!  Since our social enterprise was founded by Tara and Justin Hammond in 2020, we have been on a mission to combat the climate crisis and climate injustices through leveraging dynamic solutions through climate project management, advocacy and policy.  The past two years have brought incredible growth, positive impact and community building, and we are grateful to reflect on all that we have collectively created just within the past year.  Feel free to check out our blog post from last year that celebrated our first year’s accomplishments.


Before jumping into reflections on our efforts, we’d like to highlight our newest team member, Maya Steinberg!  Maya joins the Hammond Climate Solutions team as our Climate Justice Development Manager, and is helping us generate a greater positive impact through managing clean energy programs and projects, and seeking funding opportunities to enhance current and future initiatives.  We’re thrilled to have her onboard, and are excited for the impact she’ll have on fulfilling our mission.


We also want to sincerely thank our clients, partners, climate champions and climate activists for your dedication and contributions to lessening the impact of the climate crisis. 


Clean Energy Initiative Management & Consulting


Over the past year, our team has been a part of 406 solar projects that have collectively deployed 213,525.9kW of solar across 37 states and Puerto Rico.  This translates into 5.3 megatons of carbon offset, ensuring clean air and creating healthy communities that have reduced reliance on dirty fossil fuels while supporting green jobs and stimulating the economy.


In 2021, thanks to our client Left Coast Fund, we had another $1 million budget for the Solar Moonshot Program, a no-fee grant initiative we manage that helps nonprofit organizations afford the switch solar.  This year alone, the Solar Moonshot Program supported 42 nonprofit organizations in adopting a combined total of 1,116.5kW of solar power and three solar thermal projects.  Each grant allows the receiving organization to reinvest in its mission, reduce local greenhouse gas emissions and climate injustices, improve the quality of life of its community members and educate the community about the feasibility and importance of solar in combating the climate crisis.  We secured additional funding for the Solar Moonshot Program to continue in 2022, thanks to clients Left Coast Fund and BQuest Foundation.  Read more about the Solar Moonshot Program’s impact in 2021 by checking out our recent blog post here.


We continued management of the e-bike “ride off” programs with Climate Action Campaign and Business for Good San Diego, where riders are loaned an e-bike and every mile ridden is $1 off of the loan.  The goal is for participants to own the bike for no money out-of-pocket by successfully riding off the mileage.  This helped increase adoption of e-bikes as a form of clean energy transportation, reducing thousands of vehicle miles travelled since the programs began.  Hammond Climate Solutions has been involved with Pedal Ahead, an e-bike ride off program that was formed by San Diego County Supervisor Nathan Fletcher, in partnership with Rider Safety Visibility, with the e-bikes generously funded by our client, Left Coast Fund.  Through this program, e-bikes are available for those living in San Diego County Supervisorial District 4.  Since the program began in September 2020, over 160,000 miles have been ridden by participants, averaging 10 miles per day, which translates into over 160,000 vehicle miles offset, and communities that are healthier, have cleaner air and can enjoy a greater quality of life.  


Late last year, we helped a local foundation apply for $42,000 in rebates from the California Electric Vehicle Infrastructure Program (CALeVIP) for electric vehicle charging stations to help expand access to clean transportation for communities of concern.  This summer, five electric vehicle chargers with eight total charging ports were installed at two campuses for a San Diego nonprofit organization that has a mission of maximizing self-sufficiency with families and individuals through high-quality programs and advocacy in communities. 


We provided clean energy development services for engineering firms such as Black & Veatch, financing companies such as Fellowship Energy, and contractors such as Aloha Solar Power.  We also worked directly with a number of nonprofits, businesses and a special district to provide independent energy analyses, feasibility studies and request for proposal (RFP) support for their clean energy endeavors.  The projects we served ranged from small scale commercial (under 30 kilowatts) to large scale multi-facility (over 1 megawatt) sized jobs.  Learn more about these services here


Pushing for Climate Policy 

Hammond Climate Solutions has had the pleasure of providing our climate policy expertise to local solar companies that are seeking to stay ahead of changes to policies like net energy metering, California’s rooftop solar agreement that has allowed solar to make sense financially for 1,300,000 California families, businesses, cities, schools, nonprofit organizations and multi-family property owners.  In addition to our policy advising, our team has been working tirelessly over the past year to help pass policies that would advance climate justice.  Most recently, we have been fighting for an equitable future solar agreement in California, net metering 3.0 (NEM 3.0), the latest update to the solar policy, through advocacy on the local and state levels.  Last year, we helped the Solar Rights Alliance start a local and statewide coalition, now known as Save CA Solar, to fight for an equitable and sustainable rooftop solar industry in California by advocating for a strong NEM 3.0 policy.  This year, we helped grow that coalition through releasing almost 10 blog posts, creating and sharing toolkits with calls to action, participating in countless meetings and webinars, and presenting to community groups, organizations and elected officials whenever possible.  Check out our most recent blog post on this critical issue, written by our Climate Justice Policy Advisor, Karinna Gonzalez.


Through participating in over 1,000 meetings, calls and public comments and signing onto over 30 letters in the past year alone, we fought for local and statewide policies that would create a more just and livable future and against those that would hinder our progress.  Some of the climate policies we advocated for include building electrification ordinances across the San Diego region to electrify new construction, updates to Climate Action Plans within the County of San Diego and cities in the region to move us to zero carbon, resolutions advocating for a more environmentally sound solar agreements, funding related to stormwater infrastructure, franchise agreements in the City of San Diego, defeating the “anti-solar bill” Assembly Bill 1139 and more.  Read more about our climate policy efforts over the past year, which also include advocating for policies to achieve zero carbon via Climate Action Plans, Community Choice Energy and building electrification, as well as world class transit,  in the recently-published blog post written by our Climate Justice Policy Advisor, Karinna Gonzalez.


Climate & Climate Justice Advocacy

Hammond Climate Solutions is a proud member of 15 nonprofit organizations and an active member of various coalitions.  Our team is pleased to have served in various leadership roles in 2021:

  • Vice chair, San Diego Community Power Community Advisory Committee 
  • Steering committee member, San Diego Green New Deal Alliance
  • Executive committee member, Surfrider Foundation San Diego
  • Board member, Climate Defenders Action Fund
  • Board member, GRID Alternatives San Diego 
  • Steering committee co-chair, San Diego Building Electrification Coalition
  • Justice, Diversity, Equity and Inclusion Resource Development chair, San Diego Green New Deal Alliance 
  • Chair, California Solar & Storage Association, San Diego 
  • Member, California Solar & Storage Association Policy Committee 
  • Co-lead, South Bay Eco Justice team, SanDiego350 
  • Member, California Green New Deal Coalition Storytelling Working Group


This year, we continued to work alongside fellow members and community partners within the San Diego Green New Deal Alliance to achieve our collective goal of reaching zero carbon by 2035 through advocating for community-based solutions like a world-class clean transportation system, family-sustaining union jobs and a just transition, transit-oriented housing solutions and building electrification.  In partnership with other members of the San Diego Green New Deal Alliance, we helped organize events around these critical solutions and issues, including President Joe Biden’s budget reconciliation bill, bike lane expansions in San Diego, holding polluting corporations like Sempra accountable for greenwashing and ensuring energy democracy through community choice energy with our regional provider, San Diego Community Power.


We also helped organize four San Diego Climate Hub events in 2021, which virtually brought folx together from across the country to discuss potential solutions to pressing climate issues such as housing and the climate crisis, transportation, water issues and a just transition.  Be sure to follow the San Diego Climate Hub on social media at Facebook, Twitter and Instagram to stay up to date on upcoming actions and events, and save the date for the next quarterly Climate Hub event, which is taking place on 3/31/2022. 


Awards & Recognitions 

Hammond Climate Solutions is grateful to have been recognized for the efforts we have undertaken thus far in climate leadership, advocacy, clean energy program management and policy.  This year, Hammond Climate Solutions’ founders Tara and Justin Hammond were honored with awards for their climate leadership, from Business for Good San Diego’s Environment Champion Award given to Tara Hammond, to the Hometown Heroes award, which Justin was named by his local town council.  Read more about the recognitions that were received in our recent blog post.


Looking Ahead to 2022 

In addition to continuing our climate advocacy, policy efforts and existing climate programs like the Solar Moonshot Program and e-bike ride off programs, two key initiatives to look out for include the “Fossil Fuel Free Pledge,” an initiative with the San Diego Climate Hub, which recognizes nonprofit organizations that are refusing to accept money from fossil fuel corporations, and the “San Diego Climate Report Card,” which we’re launching in partnership with Climate Defenders Action Fund and League of Conservation Voters San Diego to bring accountability to elected officials in the City of San Diego and County of San Diego for their climate action results.  We are hopeful that in 2022 the Climate Hub organizations will be able to work together under one roof at the solar-powered Climate Hub in Hillcrest, San Diego, as originally planned prior to the pandemic. 


We’ll be sharing details on other programs for 2022 in the coming weeks, some of which will serve as pilot programs and proof of concept to lay the foundation for bigger programs for cities, community choice programs and legislation. 


Stay tuned for an exciting announcement that we will be sharing in early 2022!  Connect with us on social media at Facebook, LinkedIn, Instagram and Twitter, and to ensure you receive updates in the future, sign up for our newsletter by heading to our website.


We look forward to working with all of you in 2022 to create a more just and livable future!

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Image of a ground-mounted solar system at a farm that was funded by the Solar Moonshot Program

Solar Moonshot Program - 2021 Highlights

Over the last year, our team had the privilege of managing the Solar Moonshot Program for the second year in a row. In 2021, 42 nonprofit organizations were able to afford the switch to solar thanks to the $1,000,000 budget from Left Coast Fund, collectively installing 42 clean energy projects in 13 states. The Solar Moonshot Program helped energize 1,115.4kW of rooftop and ground-mounted solar and three solar thermal units, which collectively offset 27,800.5 metric tons of carbon, equivalent to over three million gallons of gasoline consumed or the energy usage of over 3,000 homes. These solar projects are creating healthier communities that have cleaner air, a greater quality of life, more green jobs and workforce training opportunities and reduced likelihood of developing health problems such as asthma that occur as a result of pollution.

Over the last year, our team had the privilege of managing the Solar Moonshot Program for the second year in a row.  In 2021, 42 nonprofit organizations were able to afford the switch to solar thanks to the $1,000,000 budget from Left Coast Fund, collectively installing 42 clean energy projects in 13 states.  The Solar Moonshot Program helped energize 1,115.4kW of rooftop and ground-mounted solar and three solar thermal units, which collectively offset 27,800.5 metric tons of carbon, equivalent to over three million gallons of gasoline consumed or the energy usage of over 3,000 homes.  These solar projects are creating healthier communities that have cleaner air, a greater quality of life, more green jobs and workforce training opportunities and reduced likelihood of developing health problems such as asthma that occur as a result of pollution.


Through the generous funding from Left Coast Fund and the partnerships that made these projects possible, communities are reducing their reliance on dirty fossil fuels, supporting the green economy, saving money that is being reinvested in the nonprofits’ missions and creating educational opportunities for community members.  The solar photovoltaic and solar thermal projects simultaneously demonstrate the feasibility of clean energy for community members, many who do not have equitable access to these key climate solutions.


While the Solar Moonshot Program is intended to help nonprofit organizations go solar, tribal nations and communities as a whole can benefit from the funds available through partnerships with 501(c)(3) nonprofit organizations.  Funding from the 2021 budget year assisted a wide range of recipients, from community resilience hubs and community land trusts, to Indigenous communities, school districts and nonprofit organizations providing long-term solutions for houseless folx.


As noted in our Solar Moonshot Program - 2020 Highlights blog post, in early 2020, Hammond Climate Solutions was brought on to manage the “50 Solar States Project” by a San Diego-based philanthropist who provides funding through Left Coast Fund.  This project was the original initiative behind the Solar Moonshot Program and intended to fund one solar project in each state in the U.S.  The urgency of the climate crisis encouraged a pivot to focus on deploying solar as quickly as possible, rather than location, and the Solar Moonshot Program came to fruition as a result.


Along with last year’s $1,000,000 budget commitment, our team’s goal for 2021 was to fund 40 projects, with up to $25,000 being awarded to each participant.  We reached this goal and assisted three solar thermal and 41 rooftop solar projects this year, for an average grant amount of $23,637. Since the program began in 2020, we have been able to help a total of 87 nonprofit organizations go solar!


Projects supported climate justice efforts throughout the U.S., spearheaded by 2021 grant recipients like Community Treehouse Center Detroit, a nonprofit organization that assisted 11 homeowners in the neighborhood of Jefferson Chalmers to go solar.  The community of concern is located on the southeast side of Detroit and is already experiencing disproportionate effects of the climate crisis - efforts led by the organization’s founder and president, Tammy Black, are investing in the community’s future through programs that support persons with disabilities and mental wellness, entrepreneurship, green spaces, clean energy, financial wellbeing and more.  The solar project will help reduce local climate injustices, create climate resiliency and reinvest in the organization’s mission of creating a safe and sustainable community where all folx can succeed.


The following organizations have received grants this past year and are collectively helping combat the climate crisis:



We are excited to announce that we’ll be managing the Solar Moonshot Program in 2022 thanks to generous support from Left Coast Fund and the BQuest Foundation!  Project funding levels and prioritization will be based on the projects' financial need and installation timeline. Nonprofits interested in applying for a Solar Moonshot Program grant can visit the website, www.solarmoonshot.org.  We invite you to follow us on social media to see our #SolarSaturday posts, which highlight the amazing nonprofit organizations going solar and helping create a more just and livable future.  We can be found on Facebook, LinkedIn, Instagram and Twitter.


If you know of a foundation or philanthropist interested in supporting the Solar Moonshot Program in 2022, further expanding our impact, please reach out to Tara at tara@hammondclimatesolutions.com


Photo caption: Solar panel system located at Solidarity Farm in Pauma Valley, Calif., Apr. 8, 2021. (Photo/Aloha Solar Power)

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